Taupo & Turangi Weekender - 2021-10-14


Mitre 10 scores big award win


The fuss over alert level 4 lockdown meant that for Mitre 10 Mega Taupo¯ owneroperators Craig and Caroline Ladbrook and their team, the news they had finally scooped the coveted Store of the Year award went below the radar. After being “bridesmaid” twice, once in the Small Store category when Mitre 10 was in its previous shop in Tamamutu St, and again in the Mega category in 2018, the team was thrilled to finally be able to hoist the supreme trophy for Store of the Year at the annual Mitre 10 awards in Auckland in August. The awards were held just before August’s lockdown, meaning there was little chance to bask in the glow afterwards. All 43 Mitre 10 Mega stores were judged throughout the year across a range of criteria, from store presentation to sales, inventory control, customer feedback. Mitre 10 NZ business development manager Elwyn McGoram said consistency was key. “A big part of it is the owneroperator’s investment back in the business and rolling out company initiatives and things like that, and Craig and Caroline and the management team lead by example with their customer service.” Craig said the Store of the Year Award was hard to win and the team was excited to secure it. Two weeks ago they were finally able to celebrate with all staff with a night out. Mitre 10 Mega employs 109 staff and opened in 2012 although it has already been expanded five times. It has also won the Garden Centre of the Year category three times in a row and its founders, and Craig’s parents Marnie and Neil Ladbrook, have been inducted into the Mitre 10 Hall of Fame. Store manager Deane Egerton said part of the reason for the win was that all the staff were passionate about what they did. About the only award the store hadn’t won over the years was the Trade Store of the Year award, he said. “We’re hoping to get that next year.”


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